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ASAnine July 29, 2010

Posted by jasoncondie in Advertising, News, Thoughts.
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Deliberate contextual misspelling. The 21st of July was a big press-day for the Advertising Standards Authority, featuring in two ‘most popular’ (and by popular I mean ludicrous) articles on the BBC website….

Paddy Power blind football ad stays despite complaints – The ASA received 1,000 complaints as the ad controversially and surreally insinuates the death of a cat at the feet of a blind footballer. Favourite quote from the ASA statement defending the ad, “we considered it was unlikely to be seen by most viewers as malicious or to imply that blind people were likely to cause harm to animals whilst playing football.”

Burger King advert ‘misled on size’ – Burger King’s “cheat on beef” campaign was banned by the ASA following a whopping 2 complaints the chicken burger shown was larger than the real-life equivalent. Give me a break, who hasn’t ‘misled on size’ at some point in their life. According to the article, the ASA “bought three burgers and found their thickness and overall height was “considerably less” than in the ad”. Sufficiently representative sample: check. The watchdog then revealed research stage 2… “we also examined the size of the burgers in the hands of an average-sized man and considered that they did not fill the hands to the same extent as the burger featured in the advert”. Asking the first 5’9″ man you see walking down the street to hold the three burgers mentioned previously doesn’t really constitute empirical evidence.

Poor, overworked ASA. I poke fun but it can’t be a fulfilling job. Constantly fielding complaints from the political correctness police and letters from bored, oversensitive pensioners. Ad breaks are a necessary evil but would be made even more painful if agencies faced heightened censorship. Think of how many of your favourite adverts contain elements that could be construed by some minority as controversial?

Word of the week – 26/7/10 July 26, 2010

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Absquatulate

verb

To depart in a hurry; abscond

YouTubing July 21, 2010

Posted by jasoncondie in Advertising, Web.
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Shakeweight Ad

Whilst indulging my QVC fetish stateside, I happened across the commercial for Shake Weights. Get ripped whilst simulating male masturbation. Caution, excessive use may cause cramps and blindness. Check out the ad by clicking here.

Hoveround Ad

More U.S. commercial gold. Synchronised wheelchair action to a pseudo-Beach-Boy soundtrack. And an inventor calling himself Tom Kruse (surprisingly no relation).  Check out the ad by clicking here.

Berlusconi Inappropriateness

Italian Prime Minister, media millionaire and alleged sexual deviant. Past verbal blunders have included complimenting Obama on his suntan and telling the homeless survivors of the L’Aquila earthquake to view the experience as a camping holiday. Click here to see his most recent physical gaff involving a female police officer.

Word of the week – 19/7/10 July 19, 2010

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Inelcutable

adj

Impossible to avoid or evade: “inescapable conclusion”

Mall trawling July 13, 2010

Posted by jasoncondie in Thoughts, Travel.
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With the combination of booze and escalators, the singles mixer at the mall very quickly got out of hand....

Retail sector spend suffered substantial shrinkage during the recent recession. Redundancies were inevitable however some employees weathered the cull. To survive, these attractive, personable point-of-sellers had to evolve into a new breed of sales assistant. Up-selling, cross-selling, incentivising, indebting – all mechanisms to extract as much cash as possible under the guise of excessive friendliness.

I visited a mall to purchase some boardshorts. Sounds straightforward. 1) Find a skateboard shop, 2) Browse boardshorts, 3) Find desirable size and colour, 4) Try on, and 5) Purchase. A shop called Buckle immediately appeared to satisfy steps 1) – 3). Whilst browsing, a sales assistant half my age resembling Jesse Metcalfe accosted me with “Hey man, what size are you?”. “What size do you think I am?” I retorted. Always best to answer a question with a question. Jesse ignored my witty repartee and proceeded to describe the Phantom boardshorts – apparently being fabricated from recycled boat sails or dolphin hide justifies the price tag.

I picked a selection to try on and after ironically introducing himself as Jesse and a half-hearted handshake, I found myself in the changing room. Wrestling myself into the unnaturally slippery Phantoms, Jesse checked on me and slid two pairs of $50 flip-flops under and placed three $40 T-shirts on top of the door as he felt these would “go really well with the shorts”. Thus began my incarceration – Jesse must have brought applicable sizes of every item in the shop for me to try. I escaped the claustrophobia of the fitting room when he started bringing girl styles (“it’s a modern world – you could probably get away with a size 8″). I returned to the boardshorts to hear a cute female assistant tell a male customer “I’m bored so I’m going to find you the perfect outfit. Time to play dress-up”. Why did I have to get stuck with Jesse? Ultimately I ended up with no boardshorts but three new T-shirts, two of which were from the men’s aisle.

Mini-snakes on a plane July 6, 2010

Posted by jasoncondie in News, Thoughts, Travel, Web.
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If you have no ears to pop, altitude induces gigantism

OK, I know I said no posts for a fortnight but this news nugget was too quote-stuffed and vacation-topical to resist. A US Airways flight was forced to return to Atlanta airport after maggots started dripping from an overhead luggage locker. The cause: spoiled meat. No liquid containers greater than 150ml but rotting flesh, have a nice flight. Nobody tell Ryanair or next time you fly to an airport in a different time zone from your desired destination, you’ll have to opt out of the ‘maggot charge’. Notwithstanding the ridiculousness of this cargo passing security unchallenged, the passenger quotes were priceless:

“felt like they were crawling all over me because it only takes one maggot to upset your world”.

“I see a maggot looking back at me and I’m thinking, ‘These are anaerobic, flesh-eating larvae that the flight attendants don’t have to sit with.’”

Perhaps I’ll try to smuggle my inevitable hooker-bride back from Vegas in my checked baggage.

Word of the week – 5/7/10 July 5, 2010

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Portmanteau

noun

  1. blend: a new word formed by joining two others and combining their meanings; “`smog’ is a blend of `smoke’ and `fog’”
  2. a large travelling bag made of stiff leather